A 20-year-old endurance coaching brand with athletes in 72 countries. From US National Team riders to WorldTour pros. Running on manual coaching workflows. Every recommendation came from a coach reviewing wearable and training data by hand. Fine for a boutique. A ceiling for a platform.
With a small angel round in hand, the founder wanted a consumer app that automated what his coaches were doing manually. Brought in as Product Manager for Hire to translate two decades of physiology expertise into a product an engineering team could actually execute against.
Methodology Locked in Founder's Head
Twenty years of coaching instinct, no documentation. The PM role was as much knowledge extraction as backlog management.
Transactional Business, Capped Growth
Training plans sold one at a time. Revenue scaled with coach headcount. No structural margin to support a software valuation.
Wearables Were the Wedge
Recovery and power data across platforms was the differentiator. But only if integrations shipped together at launch.
Manual Review Was the Bottleneck
Each athlete required coach time per session. Serving 72 countries without proportional headcount needed an automated engine.
Founder ≠ Product Manager
The founder's expertise was physiology. Translating that into specs, sequencing, and tradeoffs required a different operator.
Runway Was Tight
Small angel round. The build had to land on time and convert to recurring revenue fast enough to justify the next conversation.
Automated Training Engine
Recommendations generated automatically from athlete data. Letting the company serve 72 countries without proportional headcount growth.
6 Wearable Integrations
Core differentiation was combining recovery and power data across platforms. A hard surface that required tight prioritization to ship in scope.
Subscription Model Activated
Converted a transactional training-plan business into recurring revenue. Structurally more valuable to the company and any future raise.
Methodology Productized
Two decades of coaching methodology converted into a consumer product backlog. Founder expertise translated into specs, sequencing, and explicit tradeoffs.
$16.6K MRR · 5 months post-launch
Within five months of launch, 570+ subscribers and $16,600 MRR. Validating both the product call and the build approach.
Capacity unlocked
The company can now serve 72 countries without proportional headcount growth. Structural shift, not a one-time efficiency.
Subscription model activated
Transactional plans converted into recurring revenue. The company is structurally more valuable to itself and to any future raise.
6 wearable integrations shipped
Core differentiation was combining recovery and power data across platforms. Required tight prioritization to ship in scope.
20 years of IP productized
Two decades of coaching methodology converted into a consumer product. The PM role was as much knowledge extraction as execution.
Blank page → live product
Five months from launch to a paying base. The commercial foundation the company is still building on.